When people search on Google, they enter words or phrases (keywords) that trigger two kinds of search results: natural (organic) results and paid search ads (Google AdWords ads).
Natural results:
Natural results appear as links to websites in the body of a Google search page. As you can see from the image below, these results do not include paid search ads. If you use Google AdWords to advertise your website online, your ads will not affect the ranking or inclusion of your website in the Google search index.
Paid Search Ads :
Paid search ads (also known as ‘search advertising’) are relevant text ads that appear next to related, natural results. People can easily distinguish between natural search results and paid search ads on Google because Google AdWords ads always appear under the header of “Sponsored Links” to the side or above relevant natural search results on Google
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