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This is called "Blogger/blogspot Title Swapping". Swapping blogs title can help boost your position in search engine results page listing and also increase clickthroughs. From an SEO (Search Engine Optimization) perspective, page title is the most important element in your blog in terms of ranking well in search engines. If you look at your browser's title bar you will notice that Blogger's default templates display your blog title in front of each page or post title. So page title would normally be displayed as: After swapping the blog title, it will be appearing like this: This kind of placement will be also appearing in google search results. The reason why you should put post titles at the beginning is because users are more likely to search for specific post content rather than the actual name of your blog. So having the post titles at the beginning increases your chances of being found. How to optimize blogger post titles Step 1. L...

Topic High Risk "Black Hat Tactics" Low Risk "White Hat Tactics" Cloaking Showing different content to different users based on user-agent(i.e. Googlebot) Showing the same content to all users Doorway Pages Little or no useful content pages meant to rank well for a specific keyword set and then funnel traffic to a specific page Useful/Unique/Benefitial content meant to rank well for a specific keyword set. Link Bait Creating stories that are blatantly false merely to bait people into linking to your site Creating unique, beneficial, and interesting stories that allow web masters an editorial choice (informed choice) to link to the content. Widget Bait Creating a widget that has • Hidden Links • Links to Off-topic sites • Links to a site other than where the widget was downloaded • Stuffs keywords into the link back • Doesn't openly disclose what is associated with the widget (links, etc.) • High number of links paired with the widget • Provides fu...