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Difference between white and black hat optimization

Topic:
High Risk
"Black Hat Tactics"
Low Risk
"White Hat Tactics"
Topic:Cloaking
Black:Showing different content to different users based on user-agent(i.e. Googlebot)
white: Showing the same content to all users
Topic:Doorway Pages:
Black:Little or no useful content pages meant to rank well for a specific keyword set and then funnel traffic to a specific page
White:Useful/Unique/Benefitial content meant to rank well for a specific keyword set.
topic: Link Bait
Black: Creating stories that are blatantly false merely to bait people into linking to your site
White:Creating unique, beneficial, and interesting stories that allow web masters an editorial choice (informed choice) to link to the content.
Topic:Widget Bait Creating
Black: a widget that has
•Hidden Links
•Links to Off-topic sites
•Links to a site other than where the widget was downloaded
•Stuffs keywords into the link back
•Doesn't openly disclose what is associated with the widget (links, etc.)
•High number of links paired with the widget
White:
•Provides full and open disclosure of all associated links
•All associated links are on topic and beneficial to the user
•Limits the number of links
•Simple link like: This widget provided by...
Topic:Search Results in Search Results
Black:Compiles a list of links where the person has to click again before they get to the real content they were looking for
White:Provides content that is what the user was looking for

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