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Tips for better searches •Keep it simple. If you're looking for a particular company, just enter its name, or as much of its name as you can recall. If you're looking for a particular concept, place, or product, start with its name. If you're looking for a pizza restaurant, just enter pizza and the name of your town or your zip code. Most queries do not require advanced operators or unusual syntax. Simple is good. •Think how the page you are looking for will be written. A search engine is not a human, it is a program that matches the words you give to pages on the web. Use the words that are most likely to appear on the page. For example, instead of saying [ my head hurts ], say [ headache ], because that's the term a medical page will use. The query [ in what country are bats considered an omen of good luck? ] is very clear to a person, but the document that gives the answer may not have those words. Instead, use the query [ bats are considered good luck in ] or even j...

When people search on Google, they enter words or phrases (keywords) that trigger two kinds of search results: natural (organic) results and paid search ads (Google AdWords ads). Natural results: Natural results appear as links to websites in the body of a Google search page. As you can see from the image below, these results do not include paid search ads. If you use Google AdWords to advertise your website online, your ads will not affect the ranking or inclusion of your website in the Google search index. Paid Search Ads : Paid search ads (also known as ‘search advertising’) are relevant text ads that appear next to related, natural results. People can easily distinguish between natural search results and paid search ads on Google because Google AdWords ads always appear under the header of “Sponsored Links” to the side or above relevant natural search results on Google

Topic: High Risk "Black Hat Tactics" Low Risk "White Hat Tactics" Topic:Cloaking Black:Showing different content to different users based on user-agent(i.e. Googlebot) white: Showing the same content to all users Topic:Doorway Pages: Black:Little or no useful content pages meant to rank well for a specific keyword set and then funnel traffic to a specific page White:Useful/Unique/Benefitial content meant to rank well for a specific keyword set. topic: Link Bait Black: Creating stories that are blatantly false merely to bait people into linking to your site White:Creating unique, beneficial, and interesting stories that allow web masters an editorial choice (informed choice) to link to the content. Topic:Widget Bait Creating Black: a widget that has •Hidden Links •Links to Off-topic sites •Links to a site other than where the widget was downloaded •Stuffs keywords into the link back •Doesn't openly disclose what is associated with the widget (links, etc.) •High n...

Whitehat and blackhat SEO (Search Engine Optimization) are two different (and normally opposing) views of how to do search engine optimization. Whitehats are those website designers that "play nice" and try to follow all of the search engine guidelines to optimize their site. Blackhats are where website designers use backdoors, cloaking, and other tricks to optimize sites.

Google describes PageRank: “ PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages "important". PageRank is a link analysis algorithm, named after Larry Page,[1] used by the Google Internet search engine that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set.

Google Analytics: Understand how people find and interact with information on your website.This can help you to improve site design and turn more visitors into donors. Google Analytics is one of the top tools out there for analyzing traffic on your website. With a little bit of setup, it will give you an enormous amount of information about who is coming to your site, what they're looking for, and how they're getting there. In fact, it has so much information that it can be overwhelming! Don't let it scare you away. With just a little training, you too will be able to use Google Analytics like a pro. How to set google analytics account Step 1: Set Up Your Account In order to use Google Analytics, you'll need to set up an account with them. This will provide you with a unique identifier to add to your site. You can only access information about your own site; you can't access information for other sites unless the site owner explicitly grants you access. The only peo...

You should have a sitemap on your website. This helps crawlers learn about the structure of your site and makes every section of your website reachable. I would make one sitemap for your users and another XML sitemap for the crawlers. Make sure you submit the XML sitemap to google and yahoo using the webmaster tools.

• Google - global • Yahoo! - global • Bing - global • Ask.com - global • Baidu - China • Yandex - Russia • Rambler - Russia • Timway - Hong Kong • Onkosh - Arabic Search, Middle East • Ayna - Arabic Search engine, Middle East & North Africa • Leit.is - Iceland • Ask.com (formerly Ask Jeeves) • Baidu (Chinese,Japanese) •

Benchmarking is the continuous process of identifying, understanding, and adapting outstanding practices against strong competitors or recognized industry leaders to help your website improve its performance. This ongoing process shall ensure that we get the right start by various analysis we implement to attain top search engine rankings. During this process your website shall be closely observed and analyzed mainly concentrating on the domain area you specialize.

Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing. The term SEO also refers to "search engine optimizers," an industry of consultants who carry out optimization projects on behalf of clients' sites. Some commentators, and even some SEOs, break down methods used by practitioners into categories such as "white hat SEO" (methods generally approved by search engines, such as building content and improving site quality), or "black hat SEO" (tricks such as cloaking and spamdexing). White hatters say that black hat methods are an attempt to manipulate search rankings unfairly. Black hatters counter that all SEO is an attempt to manipulate rankings, and that the particular methods one uses to rank well are irrelevant. Search engines display different kinds of listings in the search engine results pages (SERPs), including: pay pe...