Difference Between black hat and white hate techniques

Topic High Risk
"Black Hat Tactics" Low Risk
"White Hat Tactics"
Cloaking Showing different content to different users based on user-agent(i.e. Googlebot) Showing the same content to all users
Doorway Pages
Little or no useful content pages meant to rank well for a specific keyword set and then funnel traffic to a specific page Useful/Unique/Benefitial content meant to rank well for a specific keyword set.
Link Bait Creating stories that are blatantly false merely to bait people into linking to your site Creating unique, beneficial, and interesting stories that allow web masters an editorial choice (informed choice) to link to the content.
Widget Bait Creating a widget that has
• Hidden Links
• Links to Off-topic sites
• Links to a site other than where the widget was downloaded
• Stuffs keywords into the link back
• Doesn't openly disclose what is associated with the widget (links, etc.)
• High number of links paired with the widget • Provides full and open disclosure of all associated links
• All associated links are on topic and beneficial to the user
• Limits the number of links
• Simple link like: This widget provided by...
Search Results in Search Results Compiles a list of links where the person has to click again before they get to the real content they were looking for Provides content that is what the user was looking for

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